> The book is "Doing It Different"
> by David Clutterbuck. It also seems to about
> about a lot of "wacky" businesses
> - that succeed by virtue of being quite
> different from their competition.

Do you think his name is really Clutterbuck?

> I found chapter one of "Doing It
> Different" online - it's a good read.
> You can find it at the link below.... (The
> formatting is a bit strange, but it's
> readable.)

That is some odd formatting. I had to copy and paste it into word just to make it semimanageable. Good content. I'll have to get my mitts on this book. Also, only makes me want to read that Richard Branson book even more!

> Thanks Erik - thanks for sharing.... Hope
> you enjoy this chapter too. :)

I did.

Success,

Erik