"Do Something Different," Jurgen says

> The book is "Doing It Different"
> by David Clutterbuck. It also seems to about
> about a lot of "wacky" businesses
> - that succeed by virtue of being quite
> different from their competition.

Do you think his name is really Clutterbuck?

> I found chapter one of "Doing It
> Different" online - it's a good read.
> You can find it at the link below.... (The
> formatting is a bit strange, but it's
> readable.)

That is some odd formatting. I had to copy and paste it into word just to make it semimanageable. Good content. I'll have to get my mitts on this book. Also, only makes me want to read that Richard Branson book even more!

> Thanks Erik - thanks for sharing.... Hope
> you enjoy this chapter too. :)

I did.

Success,

Erik

Hi Erik!

> Do you think his name is really Clutterbuck?

Yes, I think it really is. :)

So far, the only way I've been able to figure out how to get his "Doing It Different" book is through the UK branch of Amazon.co.uk. Here's a link to the book there. I haven't ordered it myself, though - so far, I've only read that first chapter I linked to in my earlier post....

I'm glad you liked it, Erik. I like Richard Branson's book too! :)

- Dien Rice