Hi Mike,

All types of Display Advertising in Newspaper & Magazine publications can Cost and Lose you a Fortune if you Don't know what you're Doing.

Google around for Display Advertising and other related Keyword phrases and you'll get my message...

Most Newspapers are Poorly Niche Focused...

And that's why PPC... Google Adwords, MSN and Yahoo... Are a Much better investment, Again if you know what you're Doing...

Here's a Good Starting point...

10 Tips for Unleashing the Power of Classified Ads

Great article if you're New to the World of Marketing & Classified Advertising...

Don't let their brevity fool you: Classified ads can bring in the business if you do them right!

How to Write a Winning Ad
http://www.entrepreneur.com/advertis...cle172774.html

Have a Peek through the Table of Contents etc...

Direct Response Advertising Made Easy
http://www.amazon.com/gp/reader/1599...52#reader-link

Phil