Newspaper Advertising - I need an Education

Hi Mike,

All types of Display Advertising in Newspaper & Magazine publications can Cost and Lose you a Fortune if you Don't know what you're Doing.

Google around for Display Advertising and other related Keyword phrases and you'll get my message...

Most Newspapers are Poorly Niche Focused...

And that's why PPC... Google Adwords, MSN and Yahoo... Are a Much better investment, Again if you know what you're Doing...

Here's a Good Starting point...

10 Tips for Unleashing the Power of Classified Ads

Great article if you're New to the World of Marketing & Classified Advertising...

Don't let their brevity fool you: Classified ads can bring in the business if you do them right!

How to Write a Winning Ad
http://www.entrepreneur.com/advertis...cle172774.html

Have a Peek through the Table of Contents etc...

Direct Response Advertising Made Easy
http://www.amazon.com/gp/reader/1599...52#reader-link

Phil

Phil,

Thanks for mentioning Classified ads.

Don't let their brevity fool you: Classified ads can bring in the business if you do them right!

Two of my businesses are only marketed with Classifieds. I obviously won't disclose income. But let's just say they Both make more than a wage. Just from those small ads. In fact, one got so busy I had to stop advertising.

WARNING: Sometimes the worst thing that can happen is an ad works first time. Because then you will keep running it over and over even if it stops working. In the delusion it will Come Good.

Also know... sometimes ads do not pull and then suddenly they do. As if no-one saw the ad and then everyone wanted what you advertised. Responses in Surges. Like Ocean Waves.

With Classifieds always run them for a least a month to get a good test. If they do nothing from that test, drop them and do something else.

Michael Ross

Thanks for all the replies. Ankesh, thanks for the good information!

Ankesh, I hate to disagree with you on columms but 1 inch by 1.833 inches is 1 inch high. Column widths arte the variable.
They depend on how many columns for the specific paper and whether it is a full size or tabloid size.
Larry

[Ankesh]

Thanks Larry.

(Please don't ever hate to disagree.)

MikeC wrote:

>The specs say 1 Column by 1.833 Inches

He didn't write: 1 inch by 1.833 inches

I'm pretty sure that column = width.

(But I do realize that 1.83 inch in height is a bit out-of-the-place... so maybe I read something wrong...)