Aloha Michael,

I think the Halbert method you just outlined yields consistent results. You might not hit a homerun with the product, but you almost always hit a double or triple, and move players around the bases.

I like to add a little something that I learned from J. Gordon on one of his tapes. I visit WalMart and Target, and walk down the book aisle.

Every book there is guaranteed to be a bestseller, because the vendor that brings in the product has to pay RENT for the shelf-space and guarantee a certain number of sales.

Nothing languishes -- so if I see it there time and time again, I know there is a huge demand.

Although Walmart and Target are not everywhere yet, their website have books listed. And Walmart lists their 50 top-sellers which is convenient!

A third twist to put on this is to outsource the main part of the product creation. Hiring someone in the Philippines or India is cheap, cheap, cheap!

Aloha,

Jason Cain