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SOWPub Business Forum Seeds of Wisdom Forum |
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A Twist On This Technique... Halbert + J. Gordon
Aloha Michael,
I think the Halbert method you just outlined yields consistent results. You might not hit a homerun with the product, but you almost always hit a double or triple, and move players around the bases. I like to add a little something that I learned from J. Gordon on one of his tapes. I visit WalMart and Target, and walk down the book aisle. Every book there is guaranteed to be a bestseller, because the vendor that brings in the product has to pay RENT for the shelf-space and guarantee a certain number of sales. Nothing languishes -- so if I see it there time and time again, I know there is a huge demand. Although Walmart and Target are not everywhere yet, their website have books listed. And Walmart lists their 50 top-sellers which is convenient! A third twist to put on this is to outsource the main part of the product creation. Hiring someone in the Philippines or India is cheap, cheap, cheap! Aloha, Jason Cain |
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