...do I have to wait foir the conlcusion?

Taylor

> Let's start with Pamela Noon.... She used to
> be a television presenter and this may be
> partly why she decided to create a TV show
> about her own industry, which is cosmetic
> surgery.

> The first thing she did was find a local in
> the Blue Mountains to drive her to Sydney.
> Then the next thin she did was to buy
> herself a cell phone.

> During the drive to Sydney, she was phoning
> up people in the cosmetic surgery industry
> to get some people (she was looking at
> around 5 or 6 people) to be on her show.

> She also organized a film crew, and and
> plane flight to the Gold Coast - her
> "home turf".

> And last - but NOT least - she was phoning
> companies to look for sponsors who would pay
> to have their products featured on her TV
> show. She was asking for $4000 each to
> showcase their product on her show.

> She got to the airport, and flew herself to
> the Gold Coast. She managed to get I think
> around 5 people in the cosmetic surgery
> industry to be on her show.

> And she managed to convince five sponsors to
> pay $4000 each to have their products
> featured on her TV show.

> She spent most of her day telephoning
> various people to organize the TV show and
> to organize sponsorships. When she got to
> the Gold Coast, she chose expensive
> accommodation at the Sheraton Mirage ($724
> per night), but she was also going to film
> the TV show on the villa that was part of
> her accommodation.

> "Crazy" Ron Bakir decided to hold
> a dance party.

> The first thing was he also asked a local in
> the Blue Mountains to drive him to Sydney,
> where he arranged to catch a plane back to
> his "home turf," which was also
> the Gold Coast.

> On the phone, he managed to organize to use
> the "Drink Night Club" on the Gold
> Coast in Queensland, Australia.

> He's making it "Crazy Ron's Indy
> Party" - making use of both his own
> name recognition (he's well known there from
> his promotions for his cell-phone stores),
> and also tying his party in to the Indy 300
> motorcycle races which were happening around
> that time on the Gold Coast.

> He also managed to organize sponsorships for
> the party, so whenever he promoted the
> party, he also had to promote his sponsors.

> He bought some radio advertising time that
> night, and for the next day too, so on
> Wednesday night he showed up at the radio
> station (Sea FM on the Gold Coast) to do a
> live radio promotion, and did the same thing
> the next day!

> For ticket sales, he used a professional
> ticket sales agency, though tickets were
> also going to be available at the door. He
> was going to charge people $10 for entry.

> He was promoting till late, and you could
> tell by late Wednesday night "Crazy
> Ron" was exhausted, yet he had to get
> up at 7.30 am the next morning for his next
> radio promotion!

> Cameron Fisher was organizing TWO events and
> also selling some products....

> First thing he did was he got someone to
> drive him to Katoomba, a town in the Blue
> Mountains, where he could catch the train to
> Sydney. On the train, he organized a plane
> flight to his "home base" --
> Melbourne. He also did all his planning out
> on a notepad he must have bought in
> Katoomba, and started his phone calls while
> on the train.

> The first event he was planning was a $500
> per head dinner for Thursday night, with an
> auction included plus a celebrity guest
> speaker. Here, he was just looking for 20 -
> 25 people to attend.

> For this event, he had to organize a guest
> speaker, a venue, and some sports
> memoribilia to be auctioned.

> For the short-notice celebrity speaker, he
> didn't get his first choice but managed to
> get a local Aussie celebrity, "Dr.
> Feelgood". A local media personality,
> she talks about sex issues on TV and the
> radio!

> To promote this event he made all the phone
> calls himself. He said he got about a 50%
> success rate for those he called. He must
> have gotten a list of very wealthy
> individuals who were interested in auctions
> and Olympic memorabilia....

> The second event he was organizing was a $50
> per head business luncheon to be held in
> three weeks time for 450 people, with Jesse
> Martin , the youngest person to sail
> non-stop around the world, as the guest
> speaker. For this, he hired some
> telemarketing professionals to make all the
> phone calls to try to sell the $50 per head
> tickets.

> He also arranged to get some promotional
> pens (from Wombat Promotions in Melbourne,
> Australia). He bought 200 pens for $355, and
> he was planning to sell them for something
> like $10 - $12 each I think.

> So, all three of them spent most of
> Wednesday making lots and lots and lots of
> phone calls. And they all, by the way,
> stayed in six-star hotels that night too - I
> guess it's hard to break the habit when
> you're a millionaire!

> Okay, coming up.... How they spent Thursday,
> and exactly where and how they made their
> money, and what it added up to!

> Dien Rice




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