I ask people that all the time.

They all seem shocked when I tell them the real answer.

"How many people does your website reach -- on average?"

Real answer: ZERO.

It's a trick question, in the first place.

Websites don't 'reach' anyone.

They merely wait for others to reach them.

That is backwards thinking, from a marketing perspective.

It's the type of thinking that HELPS one believe in dangerous marketing myths.

It's the type of thinking that led to the dot-com BUST.

It's the type of thinking that I'm sure causes Gary Halbert to roll over in his grave.

-- TW