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How many people does your website reach -- on average?...
I ask people that all the time.
They all seem shocked when I tell them the real answer. "How many people does your website reach -- on average?" Real answer: ZERO. It's a trick question, in the first place. Websites don't 'reach' anyone. They merely wait for others to reach them. That is backwards thinking, from a marketing perspective. It's the type of thinking that HELPS one believe in dangerous marketing myths. It's the type of thinking that led to the dot-com BUST. It's the type of thinking that I'm sure causes Gary Halbert to roll over in his grave. -- TW |
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