Like you said, pure and natural is overused and even ones like basic and essentials might be taken. Better check trademarks.
To stand out, what about a somewhat unusual first name - probably feminine, like "Raphaela" or something like that. Or a made-up name like "selanna" or an unusual place name like "Laurelbrook" or... well, you get the idea.

The line consists of body lotions, creams,
> facial scrubs, shampoos and conditioners.

> The products are anywhere from 97 to 99%
> natural. The contain no petroleum additives
> like mineral oil and petrolatum. They
> contain no harsh detergents like lauryl
> sulfates. They do not contain propylene
> glycol (a main ingredient of anti-freeze).
> Nor do they contain Urea (animal urine) or
> formaldehyde. They contain no lanoline,
> which is highly allergenic.

> This product line is comparable in price to
> what "Bath & Body" sells their
> products for, which of course do contain
> many of the ingredients listed above.

> Anyhow I'm working with a client and haven't
> found that "winner" of a name for
> the product line yet. I think words like
> "natural" are overused and I'm
> looking for something unique and striking.

> Any thoughts?

> Thank you,

> Mike Winicki