Can anyone suggest a name for this product line?

Like you said, pure and natural is overused and even ones like basic and essentials might be taken. Better check trademarks.
To stand out, what about a somewhat unusual first name - probably feminine, like "Raphaela" or something like that. Or a made-up name like "selanna" or an unusual place name like "Laurelbrook" or... well, you get the idea.

The line consists of body lotions, creams,
> facial scrubs, shampoos and conditioners.

> The products are anywhere from 97 to 99%
> natural. The contain no petroleum additives
> like mineral oil and petrolatum. They
> contain no harsh detergents like lauryl
> sulfates. They do not contain propylene
> glycol (a main ingredient of anti-freeze).
> Nor do they contain Urea (animal urine) or
> formaldehyde. They contain no lanoline,
> which is highly allergenic.

> This product line is comparable in price to
> what "Bath & Body" sells their
> products for, which of course do contain
> many of the ingredients listed above.

> Anyhow I'm working with a client and haven't
> found that "winner" of a name for
> the product line yet. I think words like
> "natural" are overused and I'm
> looking for something unique and striking.

> Any thoughts?

> Thank you,

> Mike Winicki