"We DON'T need to advertise...we've been here so long....MOST people already KNOW who we are!"

Invariably...the business owners who have laid that line on me and who REALLY BELIEVED IT (and not just saying that to "get rid of me")....
were OUT OF BIZ WITHIN A YEAR or two!

Don Alm

> Spoke to a prospect yesterday. I sell
> advertising. His reason for not advertising:

> "What's the point of advertising if
> no-one's heard of you?"

> My previous best one was a prospect who said
> "We have the money we need in our
> advertising budget, for advertising. It's in
> the bank waiting to be spent, but we're not
> allowed to touch it until business
> improves".

> Hmmmmm . . . Dontcha love 'em?

> Philip




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