> As I say to advertisers who approach me...
> "If you are so sure this will earn me
> as much revenue why dont we profit
> sahe...you'll get more bu I wont have to pay
> up front"...very few even *consider*
> it.... yet most would recognise this
> logicallt as a true win/win proposition

Hi guys! New poster here....had to respond to this as a former yellow page advertising exec! :)
We actually "partnered" so to speak, with the phone company and did a Guaranteed Ad Program with our customers....they would be assigned a # that would only appear in the phone directory that we published; the calls to this # would be tracked and the customer could actually SEE how many calls they were receiving from our directory every month. If they did not receive the agreed upon call count, they were prorated a refund...win/win!

Thanks!
Lisa


Website not finished but ready for biz!!!