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Old August 25, 2003, 11:33 PM
Mike Wirth
 
Posts: n/a
Default Re: Can you check my sales letter?

Andras,

With all due respect your letter is missing several critical compnents of what
I'd deem an acceptable sales letter:

1) No testimonials
2) No benefit rich bullets
3) NO compelling headline that makes
the reader *stop* dead in their tracks
4) No compelling call to action
5) No psychological motivators

I could go on. If you work on these,
your letter would be greatly improved.

Hope this helps,

-Mike Wirth

P.S. Email me at [email protected]
if you want more specific details and/or
help.