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Originally Posted by gkeehner
Hi everybody!
I'm new here and also a newbie to internet marketing. I look forward to participating in this forum.
I would like to ask for some help. I am putting together a simple one page website. It's basically a newspaper ad for the internet. Not really a salespage.
Anyway, I have done some research and am a bit confused right now. From info overload I guess. Can anyone offer me some tips as to how I can go about creating a killer headline? Thanks.
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Hi Gary,
The book "Tested Advertising Methods" by John Caples has some excellent advice on creating headlines. These are all "split-tested" from his years in advertising.
I don't have the book in front of me right now, but there are some general formulas that have been "proven" to work and get attention... A few of them are (from memory)...
- Headlines with the word "New"
- Headlines that contain news
- Headlines that induce curiosity
- Headlines that promise a benefit to the reader
Here's a summarized list...
http://www.leaseabusiness.com/index.php?detailed=4
At least some of these are from the Caples book... But check out the book for more details...
Hope that helps!
Cheers
Dien