Creating a great headline

[Dien Rice]

Originally Posted by gkeehner

Hi everybody!

I'm new here and also a newbie to internet marketing. I look forward to participating in this forum.

I would like to ask for some help. I am putting together a simple one page website. It's basically a newspaper ad for the internet. Not really a salespage.

Anyway, I have done some research and am a bit confused right now. From info overload I guess. Can anyone offer me some tips as to how I can go about creating a killer headline? Thanks.

Hi Gary,

The book "Tested Advertising Methods" by John Caples has some excellent advice on creating headlines. These are all "split-tested" from his years in advertising.

I don't have the book in front of me right now, but there are some general formulas that have been "proven" to work and get attention... A few of them are (from memory)...

- Headlines with the word "New"
- Headlines that contain news
- Headlines that induce curiosity
- Headlines that promise a benefit to the reader

Here's a summarized list... http://www.leaseabusiness.com/index.php?detailed=4

At least some of these are from the Caples book... But check out the book for more details...

Hope that helps!

Cheers

Dien