Good question, L.B.
If I were going to read a book, it would probably be #2 Take the Cold Out of Cold Calling since I'm working with local businesses, and intend to keep it up through the coming year.
I've got to admit though, I don't see much "cold calling" in my future right now as I'm able to get to my prospects via email and referrals.
In fact, just picked up my first client Thursday. $1000 for sure (I've already got half up front), with the possibility of another $2000 right after the Holidays.
SWEET.
Pete