dno

> Hi Boyd!

> Thank you!

> Good point. I think I may change that on the
> main page. On some of the other pages, I
> tend to leave it without a date because some
> of my writing and articles have been
> copyright since 1997. Since I've always
> allowed free reprint rights on my printed
> materials (in exchange for a link) I like to
> make sure that the copyright is not
> "just" established from this year.
> But the design, being this year's design,
> could use a date added.

> Eek! You're right! Another thing to add to
> my
> "fix" list.

> Funny.... I was wondering if anyone would
> ask about color. I've done some studying on
> how colors affect people - especially
> online. You might find this interesting. A
> lot of colors seem to generate different
> results online than they do offline.

> For example, highlighting things in yellow
> is a common practice offline. Online - bad
> idea. The traditional shade of yellow, as
> displayed in the primary 16 color palette -
> causes retina damage if looked at too long.
> Of course, people don't realize that
> consiously. They just don't look at it too
> long. So, websites using a large amount of
> yellow have tend to result in shorter
> visits.
> People solve the problem by
> "leaving" faster.

> Green is another touchy color. When people
> view a website with a lot of green, they
> will make one of two assumptions. Either a)
> it will help them make money. Or... b) It's
> a money grab. The layout and text will make
> the difference, as well as the shade of
> green used. I've used green on one client's
> website with FANTASTIC results., and
> her sales are terrific.

> One of the things I do with my clients is
> look at the the opinion they want their
> customers to form of them, and then use
> color to help achieve that objective. For
> each person, the color of success will vary.
> For the client that I used green for, purple
> would have killed her sales. For me, the
> right color choice was a soft purple. : )

> Thank you for taking the time to go through
> my site... it's really and truly
> appreciated.

> Sincerely,
> Linda