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![]() dno
> Hi Boyd! > Thank you! > Good point. I think I may change that on the > main page. On some of the other pages, I > tend to leave it without a date because some > of my writing and articles have been > copyright since 1997. Since I've always > allowed free reprint rights on my printed > materials (in exchange for a link) I like to > make sure that the copyright is not > "just" established from this year. > But the design, being this year's design, > could use a date added. > Eek! You're right! Another thing to add to > my > "fix" list. > Funny.... I was wondering if anyone would > ask about color. I've done some studying on > how colors affect people - especially > online. You might find this interesting. A > lot of colors seem to generate different > results online than they do offline. > For example, highlighting things in yellow > is a common practice offline. Online - bad > idea. The traditional shade of yellow, as > displayed in the primary 16 color palette - > causes retina damage if looked at too long. > Of course, people don't realize that > consiously. They just don't look at it too > long. So, websites using a large amount of > yellow have tend to result in shorter > visits. > People solve the problem by > "leaving" faster. > Green is another touchy color. When people > view a website with a lot of green, they > will make one of two assumptions. Either a) > it will help them make money. Or... b) It's > a money grab. The layout and text will make > the difference, as well as the shade of > green used. I've used green on one client's > website with FANTASTIC results., and > her sales are terrific. > One of the things I do with my clients is > look at the the opinion they want their > customers to form of them, and then use > color to help achieve that objective. For > each person, the color of success will vary. > For the client that I used green for, purple > would have killed her sales. For me, the > right color choice was a soft purple. : ) > Thank you for taking the time to go through > my site... it's really and truly > appreciated. > Sincerely, > Linda |
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