Why SOB's Succeed and Nice Guys Fail In Business
Thanks Dien,
Publishizer is of Great interest to me Dien.
Thank you.
Here's why.
In 1989 I found myself sitting next to a short, stocky, bearded man
at a Protege Bootcamp - This fella was suddenly HAILED from the Stage by Jay
Abraham and Mac Ross
as a DIRECT MAIL GENIUS.
Bob Morrison knew so much more than the 800 others in the room about SELF PUBLISHING - that soon
he was on-stage - being interviewed.
Bob said he subscribed to a couple 100 Hobby and niche magazines.
Cut out articles.
When he had enough for a book in that niche. Bob wrote a Sales Letter. Rented
a list of people who had ALREADY bought similar books.
A - IF he got too few orders - he sent them a postcard saying, "The book is no
longer available - here is your munny back.
B - If he got enough checks in the mail - Bob Dictated the book then had a Court
Reporter Type it up.
I particularly liked Bob's story of how he CALLED UP and TALKED to
some of the buyers of his best seller - "Why SOB's Succeed and Nice Guys Fail In
Business"
AND Discovered none of them READ the book. They bought it JUST IN CASE of Emergency.
So.
Bob - Rascal that he is.
Wrote a S-ales letter and s-old all of these buyers SPECIAL REPORTS.
Sold like crazy.
Unknowingly these men had bought Individual Chapters of "Why SOB's Succeed..." broken out into Report form.
Got me Thinking.
I really LIKED the idea of PRE-Testing and knowing
whether your book would s-ell BEFORE you wrote it.
So I started Studying best selling authors
who sold their own books.
Which is how I ended up Testing books on Ebay. (Now illegal to sell an E-book on E-bay.)
I'd list a 7 day auction.
IF I didn't get enough bidders by day 6 I'd Cancel the auction - and NOT Write the book.
I did Outline the book.
So all I had to do was write or type as fast as I could
to create each new book.
Glenn
Publishizer sounds interesting.
I'll take a look.
Let you know what happens.
|