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Why SOB's Succeed and Nice Guys Fail In Business
Thanks Dien,
Publishizer is of Great interest to me Dien. Thank you. Here's why. In 1989 I found myself sitting next to a short, stocky, bearded man at a Protege Bootcamp - This fella was suddenly HAILED from the Stage by Jay Abraham and Mac Ross as a DIRECT MAIL GENIUS. Bob Morrison knew so much more than the 800 others in the room about SELF PUBLISHING - that soon he was on-stage - being interviewed. Bob said he subscribed to a couple 100 Hobby and niche magazines. Cut out articles. When he had enough for a book in that niche. Bob wrote a Sales Letter. Rented a list of people who had ALREADY bought similar books. A - IF he got too few orders - he sent them a postcard saying, "The book is no longer available - here is your munny back. B - If he got enough checks in the mail - Bob Dictated the book then had a Court Reporter Type it up. I particularly liked Bob's story of how he CALLED UP and TALKED to some of the buyers of his best seller - "Why SOB's Succeed and Nice Guys Fail In Business" AND Discovered none of them READ the book. They bought it JUST IN CASE of Emergency. So. Bob - Rascal that he is. Wrote a S-ales letter and s-old all of these buyers SPECIAL REPORTS. Sold like crazy. Unknowingly these men had bought Individual Chapters of "Why SOB's Succeed..." broken out into Report form. Got me Thinking. I really LIKED the idea of PRE-Testing and knowing whether your book would s-ell BEFORE you wrote it. So I started Studying best selling authors who sold their own books. Which is how I ended up Testing books on Ebay. (Now illegal to sell an E-book on E-bay.) I'd list a 7 day auction. IF I didn't get enough bidders by day 6 I'd Cancel the auction - and NOT Write the book. I did Outline the book. So all I had to do was write or type as fast as I could to create each new book. Glenn Publishizer sounds interesting. I'll take a look. Let you know what happens. |
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