[Glenn]

Thanks Gordon,

I got Referred to a Fellow
who is what we call a
Serial Entrepreneur.

Meaning he creates,
Operates and sells
multiple businesses
at once.

I was hired to increase
Sales at his LIMO Biz.

I Asked Questions:

#1 - Do you have a Yellow
PAge ad?

NO.

#2 - Do you advertise on the
Radio or TV?

NO.

#3 - Do you have a Website?

YES - but it's just for
show. Doesn't make
us a dime.

#4 - Do you call Past clients
for repeat business?

NO.

#5 - Do you ASK Customers
for Referrals?

NO.

#6 - Not even while they
are DRUNK?

NO.

Exasperated I said, "Well,
How in the World do You
Get Clients to use your
LIMO Service?

ANSWER: "I Barter
Champagne &
A Fr-e-e LIMO Ride
For 2 Plus Use Barter
To Arrange a FREE
Night-On-The-Town
At Swanky Restaurants,
Clubs & Bars with
The Concierge of
Two Major Hotels.

I asked, "Isn't that
Against Hotel Rules?

"Don't The Big
Hotels Have Referral
Deals with XYZ Limo
Service?

CLIENT ANSWER: "They
do but the Concierge
Gets NOTHING for
those referrals.

"So they send All they
can to me.

WOW-MY Marketing Job
was EASY after that.

I Made a List of Big
Hotels and Took the
Concierge To Lunch
and explained
the "Barter-for-Referrals
To-LIMO-Rental-Clients
Plan-BENEFITS."

Several Came on Board
even tho Our LIMO
Barter Referral System
was Somewhat
BLACK - OPPS.

Thanks,
Glenn