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![]() Thanks Gordon,
I got Referred to a Fellow who is what we call a Serial Entrepreneur. Meaning he creates, Operates and sells multiple businesses at once. I was hired to increase Sales at his LIMO Biz. I Asked Questions: #1 - Do you have a Yellow PAge ad? NO. #2 - Do you advertise on the Radio or TV? NO. #3 - Do you have a Website? YES - but it's just for show. Doesn't make us a dime. #4 - Do you call Past clients for repeat business? NO. #5 - Do you ASK Customers for Referrals? NO. #6 - Not even while they are DRUNK? NO. Exasperated I said, "Well, How in the World do You Get Clients to use your LIMO Service? ANSWER: "I Barter Champagne & A Fr-e-e LIMO Ride For 2 Plus Use Barter To Arrange a FREE Night-On-The-Town At Swanky Restaurants, Clubs & Bars with The Concierge of Two Major Hotels. I asked, "Isn't that Against Hotel Rules? "Don't The Big Hotels Have Referral Deals with XYZ Limo Service? CLIENT ANSWER: "They do but the Concierge Gets NOTHING for those referrals. "So they send All they can to me. WOW-MY Marketing Job was EASY after that. I Made a List of Big Hotels and Took the Concierge To Lunch and explained the "Barter-for-Referrals To-LIMO-Rental-Clients Plan-BENEFITS." Several Came on Board even tho Our LIMO Barter Referral System was Somewhat BLACK - OPPS. Thanks, Glenn |
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