**Back Yard Cow Newsletter** BARTER Case Study
Thanks Gordon,
One upon a time I wanted to go to an Expensive
Marketing Workshop in Texas.
But didn't want to pay.
However.
I was reading the Seminar Guru's Blog and Ezine.
And he talked about how Important NICHING was.
And How if You Bought Something in a niche - like a Yacht or a Double Wide
Trailer - you could create a Product and sell it to folk in that niche.
Or people READING about that in Magazines.
One of the Niches he mentioned was
the trend by ignorant city folks - who were buying small farms.
Mr Guru said, "If you wrote a Newsletter or a book called "The Backyard Cow"
You'd Instantly have thousands of buyers.
So.
I WROTE an 8 page Newsletter called, "The BackYard Cow."
I grew up on a farm. Worked for neighboring farmers.
Boy of boy do I have some Stories.
Sent it to Mr Marketing Guru.
And he called me up and invited me to SPEAK at his shindig.
Wild, huh?
And, sure enough, a whole lotta people at the event came up to me and
wanted to Subscribe. Even people who were fellow Speakers!
========
========
ACTION SUMMARY -
Ok.
How can you do this too?
Start reading thru the ezines and blogs of mentors you want to learn from.
Watch the videos.
Join the Pre-heat or Warm up Conference calls.
Watch what the Topics are
going to be for the Up-Coming Event - Right There in the Sales Letter.
AND create Something
That the Event Planner can POINT TO - and SHARE with the audience.
And say.
"See, if this guy or gal can do it - so can you."
Thanks,
Glenn Osborn
|