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#1
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![]() Thanks Gordon,
One upon a time I wanted to go to an Expensive Marketing Workshop in Texas. But didn't want to pay. However. I was reading the Seminar Guru's Blog and Ezine. And he talked about how Important NICHING was. And How if You Bought Something in a niche - like a Yacht or a Double Wide Trailer - you could create a Product and sell it to folk in that niche. Or people READING about that in Magazines. One of the Niches he mentioned was the trend by ignorant city folks - who were buying small farms. Mr Guru said, "If you wrote a Newsletter or a book called "The Backyard Cow" You'd Instantly have thousands of buyers. So. I WROTE an 8 page Newsletter called, "The BackYard Cow." I grew up on a farm. Worked for neighboring farmers. Boy of boy do I have some Stories. Sent it to Mr Marketing Guru. And he called me up and invited me to SPEAK at his shindig. Wild, huh? And, sure enough, a whole lotta people at the event came up to me and wanted to Subscribe. Even people who were fellow Speakers! ======== ======== ACTION SUMMARY - Ok. How can you do this too? Start reading thru the ezines and blogs of mentors you want to learn from. Watch the videos. Join the Pre-heat or Warm up Conference calls. Watch what the Topics are going to be for the Up-Coming Event - Right There in the Sales Letter. AND create Something That the Event Planner can POINT TO - and SHARE with the audience. And say. "See, if this guy or gal can do it - so can you." Thanks, Glenn Osborn |
#2
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![]() Glenn,
There's definitely something to that newsletter approach. I once joined a local real estate investor group. They were growing by leaps and bounds but couldn't get a volunteer to take on organizing a newsletter to send out to members each month. I volunteered but didn't think much of it at the time. I put together some articles about real estate investing and ways to buy/sell property and got the first edition out. I included my contact information, so that members could contact me if they had anything to submit for the newsletter. And that's when my phone started ringing. Not from people who wanted to submit articles, but from property owners who wanted to sell houses. I bought 3 houses that month, directly related to the newsletter contacts. No competition. Sneaky, sneaky! Ron Quote:
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#3
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What a great example! I keep getting hit over the head by the power of CONTACTS... Especially the right kind. Here - without planning it - you started being contacted by just the right people... It's a bit like being in the right place, at the right time. Sometimes it happens by accident, but (by people who know what they're doing), it can be "engineered" too... I believe it's a very powerful business principle...! Best wishes, Dien |
#4
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http://www.gjabiz.com/pop.html The fundamental principle of the POP is the INTERSECTION. So, savvy business people know where the track is, and then just get run over. If one is in the woods, can't see the trees, or on the treadmill with blinders on, not many intersections to see. Combine this with the manipulation of NLP, and even barter... It all makes sense. Gordon |
#5
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![]() Quote:
Being in the right place at the right time has it's advantages...and disadvantages. Be careful with that Engineering part, too. Look at what happened to Lee Harvey Oswald, for instance. Engineered or not, he's certainly one of modern history's examples of right place/time. Those who were related to him or even had the last name of Oswald, also had a taste of his fame. A very bitter one, you might say. Was it also a case of right place/time for them? Makes you wonder. Ron |
#6
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![]() Thanks Ron,
While doing marketing for a New Zealand Consultant he mentioned his wife was operating a Beauty Parlor out of their Garage. We Told him how to double or triple the women in her seats. Which effectively DOUBLED her sales. You phone call the folks with scheduled appointments the previous night - as a Courtesy Reminder. A - They DO show up B - They Tell you if they can't come and you can Get someone ELSE for that chair and that date. Bruce was So Happy with the idea He shipped me a pair of new Sheepskin Moccasins. Ten years later - they are still like new. Darn things are tough as iron. So. I traded an idea for a pair of New Shoes. Glenn |
#7
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![]() Thanks Dien,
That reminds me of my friend Donna. Their Horse Vet Biz was not doing well. So she got on the phone each night And CALLED Each customer her husband had visited. A - How is the horse? B - Swap stories about kids, pets, other animals, their business and hobbies C - Donna Made notes D - If they had dogs - she called with a reminder to get their shots E - If they had other farm animals... Donna called to say, "My hubby is near you today. Have the Cows been checked for vitamin deficiencies? F - Have you had your horses teeth floated yet this year? Now is the time before winter sets in. (Tame horses teeth have to be Filed Down.) You get the idea. Valuable Information about Specific Problems as a F-r-e-e Added Value Service. Donna's Husband added a partner. Then several assistants for both of them. Then BEGGED her to stop because he couldn't handle all the EXTRA business. (We advised her make JV deals with young Vets just getting out of EQuine Vet School who needed the biz.) Thanks, Glenn |
#8
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![]() Quote:
Thanks! That's a great true story and example...! One key thing is you tailored what you're doing to what they're doing, and what they're interested in... Of course, having a great example of why what they're teaching is TRUE gives them great credibility with their audience... Plus, you win too! Wonderful example... I love it! ![]() Thank you. Best wishes, Dien |
#9
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![]() Glenn, That is the message in each of your posts, isn't it? At least it feels like that to me. Someday I'll write my, "Ideas I Got From Glenn Osborn" book. It will be a large one. Thanks much Glenn, for all the brilliant case studies and the thinking they've made me do. And, the friends, good times and money they've made for me. Ron |
#10
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![]() Thanks Ron,
You Got ONE of the Reasons Why Correct, yes. =========== Just got written Permission from Bosley in Bosnia to share this Barter Case Study he sent me - If I Disguised all the details. Here is a barter story; In May 2014, I was contacted by the ______ branch of the _____ group. They wanted their brochures translated from English into German. I offered them a free ride of about 300 words and we struck a deal. Even though my price was pretty high compared to the average where they found me. After some time, they asked me to send my in-voice. I told them that I was interested in munny, but in some of their _____ photo hardware. Beginning with their newest flagship camera I was talking to you about once. My translations for the hardware. Computed at the price they give their resellers. They were happy to say yes to my exotic proposal and we continued to work this way until now. Today, I came to ______ to collect my stuff which is composed of this guy with the kit lens, and that portrait lens too. A part of the portrait lens is even given to me in advance. Bosley P.S. - I looked up the price of just the Camera lens - 4900 bucks. |
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