Glenn,
There's definitely something to that newsletter approach.
I once joined a local real estate investor group.
They were growing by leaps and bounds but couldn't get a
volunteer to take on organizing a newsletter to send out
to members each month.
I volunteered but didn't think much of it at the time.
I put together some articles about real estate investing
and ways to buy/sell property and got the first edition out.
I included my contact information, so that members could contact
me if they had anything to submit for the newsletter.
And that's when my phone started ringing.
Not from people who wanted to submit articles, but from property
owners who wanted to sell houses.
I bought 3 houses that month, directly related to the newsletter
contacts.
No competition.
Sneaky, sneaky!
Ron
Quote:
Originally Posted by Glenn
Thanks Gordon,
One upon a time I wanted to go to an Expensive
Marketing Workshop in Texas.
But didn't want to pay.
However.
I was reading the Seminar Guru's Blog and Ezine.
And he talked about how Important NICHING was.
And How if You Bought Something in a niche - like a Yacht or a Double Wide
Trailer - you could create a Product and sell it to folk in that niche.
Or people READING about that in Magazines.
One of the Niches he mentioned was
the trend by ignorant city folks - who were buying small farms.
Mr Guru said, "If you wrote a Newsletter or a book called "The Backyard Cow"
You'd Instantly have thousands of buyers.
So.
I WROTE an 8 page Newsletter called, "The BackYard Cow."
I grew up on a farm. Worked for neighboring farmers.
Boy of boy do I have some Stories.
Sent it to Mr Marketing Guru.
And he called me up and invited me to SPEAK at his shindig.
Wild, huh?
And, sure enough, a whole lotta people at the event came up to me and
wanted to Subscribe. Even people who were fellow Speakers!
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ACTION SUMMARY -
Ok.
How can you do this too?
Start reading thru the ezines and blogs of mentors you want to learn from.
Watch the videos.
Join the Pre-heat or Warm up Conference calls.
Watch what the Topics are
going to be for the Up-Coming Event - Right There in the Sales Letter.
AND create Something
That the Event Planner can POINT TO - and SHARE with the audience.
And say.
"See, if this guy or gal can do it - so can you."
Thanks,
Glenn Osborn
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