Happy New Year Gordon,
A few years back I was talking to Henry - the Primary member of 426 Million Mentor - Walter Haileys - Mastermind Group.
He told me what he was doing.
After moving south to be close to his daughter. He visited a large local
bookstore/Restaurant/Deli.
And they DID NOT HAVE His book!
INCENSED - He talked his way to the owner.
Arranged to do a TALK and BOOK SIGNING
the following weekend.
(Big whoop - the book store owner ordered 25 books)
So Henry Filled his car with 250 books.
HUGE CROWD showed up.
What the bookstore owner DID NOT Know is that HENRY is a PR Genius. And
wrote a Press Release.
Then Henry CALLED the Bookstores local contact at a local Charity. And
Called and talked to Local Radio and TV Stations - who have a Regular
LOCAL list of Community Events - that anybody can call and get
FREE Mention on.
And - of course - the radio and TV stations have a Blog.
Result #1 - ALL 250 books sold.
RESULT #2 - The Press Release attracted the owner of the largest
supplier of "Education from Home" books and Lesson Plans in the USA.
And Henry made a deal.
Henry would speak at their Up-coming-Big Event that 1000's of parents
would attend.
IF
They would order a book for each Parent in the audience.
Which worked out to be 3000+ books at 20.00 each.
$60,000.00
Thanks,
Glenn
P.S. - I own all 3 of Henry's books. E-mail me if you want to learn how
Henry finds the SWEET 5% SPOT in any list that ALWAYS BUY. 100%.
[email protected]