When we were at Green Tree Press in Erie PA...
it was extremely important to see and to KNOW how the ads worked.
Even controls are sometimes short lived. And, as we saw in the BOYFRIEND WANTED ad, a control had to be modified to match the editorial requirements of the publication.
What we see at swiped.co is proof there is more than a dozen ways to skin the pormotional cat.
But, with having seen and studied over a Billion dollars of Results, via SCI, Arthur Middleton, HEB, Green Tree, Kristee...etc., etc.
My opinion is message to market match...
at the right time...
is the most important thing a copywriter can do...
And by working from the INTERSECTION, the meeting of the prospect and the promotion...backwards to intent of stimulus/response,
is the fastest and easiest tool any new or experienced copywriter can use.
The INTERSECTION has the answers. And we see there are scores of different kinds.
Gordon Jay
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