Long time lurker, first time poster so I thought I had better make it a useful one..

[GordonJ]

it was extremely important to see and to KNOW how the ads worked.

Even controls are sometimes short lived. And, as we saw in the BOYFRIEND WANTED ad, a control had to be modified to match the editorial requirements of the publication.

What we see at swiped.co is proof there is more than a dozen ways to skin the pormotional cat.

But, with having seen and studied over a Billion dollars of Results, via SCI, Arthur Middleton, HEB, Green Tree, Kristee...etc., etc.

My opinion is message to market match...
at the right time...

is the most important thing a copywriter can do...

And by working from the INTERSECTION, the meeting of the prospect and the promotion...backwards to intent of stimulus/response,

is the fastest and easiest tool any new or experienced copywriter can use.

The INTERSECTION has the answers. And we see there are scores of different kinds.

Gordon Jay