Quote:
Originally Posted by Dien Rice
I've heard it explained along the lines of "commitment and consistency" (see Robert Cialdini).
If they do a favor for you, they rationalize it as, they must like you, at least a little - or they wouldn't have done the favor for you. That means, they're more likely to do more for you in future...
But, I think the best way is to return the favor too. That approach will rarely lose, in my opinion... 
Dien
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My thoughts are, doing a favor in expectation of a return is high covert manipulation. If you receive a favor, why wouldn't you want to return it?
Well one reason would be...because it was contrived. Purposeful.
Today we say, "He did me a solid." I believe it was George Costanza who said,
"A favor is for free, a solid is a debt." If not, I could easily see him say it to Jerry.
Giving or asking for favors with expectation is a tactic. A Clintonesque, measured and monitored sneaky way to gain.
Gordon