Quote:
Originally Posted by unpinkpanther
Yes, it's a Facebook Page https://www.facebook.com/alignacademy
I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.
The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site
The process in a nutshell:
I'm targeting people interested in career-building skills
I targeted the prospects based on the 6 most populous cities in my country and with the interests
-Smartphones
-Job hunting
-Scholarship
-Career
Age:
30 - 65+
Gender:
Male & Female
The expected flow is:
1. Prospect on Facebook sees post in his/her Facebook timeline
2. Prospect clicks through the link on the post and gets redirected to my site
3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA
4. Prospect fills the form
When all that is completed, I should now have leads interested in specific career-building skills.
With that, I'll have a clear idea of the type of training courseware to work with in creating specific training
There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.
With these results, I know I'm missing something.
Please what is missing?
Thank you |
OK, this helps. How do they see it on their timeline? Maybe use the Free resume to get them to come. Then, make it easy as Dien pointed out to get them to click through to Align Academy, and
What the heck is it?
I think a strong WHAT Align Academy is about, what is it, right now it is a very amateurish site selling stuff, and not very well. All we see are products with very generic covers that look all the same, there is no qualifying or seperating process.
So, even if they do click through, I strongly doubt you'll see any action.
You can try to put the free offer first thing in the sticky post with the link, and then they should go to a sign up page and know what Align Academy is about. Right now, I have no clue and that is after spending time there scratching my head.
You already have something free to offer, the how to raise capital report.
I think you have a lot of work to do to make this a really profitable site, but I could be wrong.
GordonJ
Why are they seeing this in their feeds?
Why are coming to the Facebook page?
Why are they NOT clicking link (hard to see, you make it hard, no incentive to do so).
What do you want them to do, and by that I mean, what is the final result of this "funnel", who is buying what?