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[unpinkpanther]

Originally Posted by GordonJ

There is a lot missing, as far as information goes. A post? Where? Is it a facebook page targeting Nigerian employment?

Yes, it's a Facebook Page https://www.facebook.com/alignacademy

I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.

Originally Posted by GordonJ

You have a link, to where? NO one has hit the link? What are they liking?

The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site

Originally Posted by GordonJ

I just don't get the whole process. Who are you targeting? Why?

Where on facebook will you find them? What is the end result, what do you want them to do?

The process in a nutshell:

I'm targeting people interested in career-building skills

I targeted the prospects based on the 6 most populous cities in my country and with the interests

-Smartphones
-Job hunting
-Scholarship
-Career

Age:
30 - 65+

Gender:

Male & Female

The expected flow is:

1. Prospect on Facebook sees post in his/her Facebook timeline

2. Prospect clicks through the link on the post and gets redirected to my site

3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA

4. Prospect fills the form

When all that is completed, I should now have leads interested in specific career-building skills.

With that, I'll have a clear idea of the type of training courseware to work with in creating specific training

There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.

With these results, I know I'm missing something.

Please what is missing?

Thank you