A free franchise for you.

[GordonJ]

Originally Posted by unpinkpanther

Thank you.

Here is the Facebook post
(now with over 750 "Likes"):

"Over 26 million Nigerians are unemployed or
underemployed, according to the National
Bureau of Statistics.

In Nigeria today, more people are in the same
jobsearch with you, competing for the same
jobs.

Find out how you can start building your
career and stand out from the crowd in the
economy.

Get FREE details at <<link>>"

Please what's missing?

There is a lot missing, as far as information goes. A post? Where? Is it a facebook page targeting Nigerian employment? You have a link, to where? NO one has hit the link? What are they liking?

I just don't get the whole process. Who are you targeting? Why?

Where on facebook will you find them? What is the end result, what do you want them to do?

Not sure if we can be of any help or not, but I need a little clarity before I can offer anything which might be helpful, OK?

GordonJ

[unpinkpanther]

Originally Posted by GordonJ

There is a lot missing, as far as information goes. A post? Where? Is it a facebook page targeting Nigerian employment?

Yes, it's a Facebook Page https://www.facebook.com/alignacademy

I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.

Originally Posted by GordonJ

You have a link, to where? NO one has hit the link? What are they liking?

The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site

Originally Posted by GordonJ

I just don't get the whole process. Who are you targeting? Why?

Where on facebook will you find them? What is the end result, what do you want them to do?

The process in a nutshell:

I'm targeting people interested in career-building skills

I targeted the prospects based on the 6 most populous cities in my country and with the interests

-Smartphones
-Job hunting
-Scholarship
-Career

Age:
30 - 65+

Gender:

Male & Female

The expected flow is:

1. Prospect on Facebook sees post in his/her Facebook timeline

2. Prospect clicks through the link on the post and gets redirected to my site

3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA

4. Prospect fills the form

When all that is completed, I should now have leads interested in specific career-building skills.

With that, I'll have a clear idea of the type of training courseware to work with in creating specific training

There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.

With these results, I know I'm missing something.

Please what is missing?

Thank you

[Dien Rice]

Originally Posted by unpinkpanther

Yes, it's a Facebook Page https://www.facebook.com/alignacademy

I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.

The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site

The process in a nutshell:

I'm targeting people interested in career-building skills

I targeted the prospects based on the 6 most populous cities in my country and with the interests

-Smartphones
-Job hunting
-Scholarship
-Career

Age:
30 - 65+

Gender:

Male & Female

The expected flow is:

1. Prospect on Facebook sees post in his/her Facebook timeline

2. Prospect clicks through the link on the post and gets redirected to my site

3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA

4. Prospect fills the form

When all that is completed, I should now have leads interested in specific career-building skills.

With that, I'll have a clear idea of the type of training courseware to work with in creating specific training

There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.

With these results, I know I'm missing something.

Please what is missing?

Thank you

Hi,

Thanks for asking...!

When I see your post on FB, this is what I see...

"Over 26 million #Nigerians are unemployed or underemployed, according to the National Bureau of Statistics.

In #Nigeria today, more people are in the same #jobsearch with you, competing for the same #jobs.

Find out how you can start building your #career and stand out from the crowd in the #economy.... See More"

Only when I click on "See More" do I see the next line, which is...

"Get FREE details at https://www.alignacademy.com/careers/"

I suspect that many people are not bothering to click on "See More"... So they don't even realize that you are offering "FREE details"...

I would recommend that either you give people a STRONG REASON to click on "See More"... Or at least let them see your offer (of free details) without having to click on "See More"... (This might mean having to shorten the part before your offer.)

The other thing I would do is make the offer much stronger. "FREE details" I feel is not as strong an offer as "Get your FREE report which shows you how to double your chances of getting a job"... or "Watch this FREE video which reveals the 3 things most employers are looking for"... or something like that.

I would always offer good, free information... But don't give them everything for free. Give them some valuable information... This (1) makes people happy, and (2) proves to people that you DO have information that they want to know.

Once they are happy with the free information - and are hopefully hungry for more - then you can sell them your product, course, consulting service, or whatever it is you are offering...

I hope that helps...

Best wishes,

Dien

[unpinkpanther]

Originally Posted by Dien Rice

Hi,

Thanks for asking...!

When I see your post on FB, this is what I see...

"Over 26 million #Nigerians are unemployed or underemployed, according to the National Bureau of Statistics.

In #Nigeria today, more people are in the same #jobsearch with you, competing for the same #jobs.

Find out how you can start building your #career and stand out from the crowd in the #economy.... See More"

Only when I click on "See More" do I see the next line, which is...

"Get FREE details at https://www.alignacademy.com/careers/"

I suspect that many people are not bothering to click on "See More"... So they don't even realize that you are offering "FREE details"...

I would recommend that either you give people a STRONG REASON to click on "See More"... Or at least let them see your offer (of free details) without having to click on "See More"... (This might mean having to shorten the part before your offer.)

The other thing I would do is make the offer much stronger. "FREE details" I feel is not as strong an offer as "Get your FREE report which shows you how to double your chances of getting a job"... or "Watch this FREE video which reveals the 3 things most employers are looking for"... or something like that.

I would always offer good, free information... But don't give them everything for free. Give them some valuable information... This (1) makes people happy, and (2) proves to people that you DO have information that they want to know.

Once they are happy with the free information - and are hopefully hungry for more - then you can sell them your product, course, consulting service, or whatever it is you are offering...

I hope that helps...

Best wishes,

Dien

Thank you; I find that helpful!

[Dien Rice]

Originally Posted by unpinkpanther

Thank you; I find that helpful!

Hi,

Another thing I would do is to test putting some text in the photo image itself...

"Get your free report..." etc.

That way, even if people don't see your offer in your text above, they'll read it in the text in the photo...

Best wishes,

Dien

[GordonJ]

Originally Posted by unpinkpanther

Yes, it's a Facebook Page https://www.facebook.com/alignacademy

I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.



The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site




The process in a nutshell:

I'm targeting people interested in career-building skills

I targeted the prospects based on the 6 most populous cities in my country and with the interests

-Smartphones
-Job hunting
-Scholarship
-Career

Age:
30 - 65+

Gender:

Male & Female

The expected flow is:

1. Prospect on Facebook sees post in his/her Facebook timeline

2. Prospect clicks through the link on the post and gets redirected to my site

3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA

4. Prospect fills the form

When all that is completed, I should now have leads interested in specific career-building skills.

With that, I'll have a clear idea of the type of training courseware to work with in creating specific training

There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.

With these results, I know I'm missing something.

Please what is missing?

Thank you

OK, this helps. How do they see it on their timeline? Maybe use the Free resume to get them to come. Then, make it easy as Dien pointed out to get them to click through to Align Academy, and

What the heck is it?

I think a strong WHAT Align Academy is about, what is it, right now it is a very amateurish site selling stuff, and not very well. All we see are products with very generic covers that look all the same, there is no qualifying or seperating process.

So, even if they do click through, I strongly doubt you'll see any action.

You can try to put the free offer first thing in the sticky post with the link, and then they should go to a sign up page and know what Align Academy is about. Right now, I have no clue and that is after spending time there scratching my head.
You already have something free to offer, the how to raise capital report.

I think you have a lot of work to do to make this a really profitable site, but I could be wrong.

GordonJ

Why are they seeing this in their feeds?
Why are coming to the Facebook page?
Why are they NOT clicking link (hard to see, you make it hard, no incentive to do so).

What do you want them to do, and by that I mean, what is the final result of this "funnel", who is buying what?

[unpinkpanther]

Originally Posted by GordonJ

OK, this helps. How do they see it on their timeline? Maybe use the Free resume to get them to come. Then, make it easy as Dien pointed out to get them to click through to Align Academy, and

What the heck is it?

I think a strong WHAT Align Academy is about, what is it, right now it is a very amateurish site selling stuff, and not very well. All we see are products with very generic covers that look all the same, there is no qualifying or seperating process.

So, even if they do click through, I strongly doubt you'll see any action.

You can try to put the free offer first thing in the sticky post with the link, and then they should go to a sign up page and know what Align Academy is about. Right now, I have no clue and that is after spending time there scratching my head.
You already have something free to offer, the how to raise capital report.

I think you have a lot of work to do to make this a really profitable site, but I could be wrong.

GordonJ

Why are they seeing this in their feeds?
Why are coming to the Facebook page?
Why are they NOT clicking link (hard to see, you make it hard, no incentive to do so).

What do you want them to do, and by that I mean, what is the final result of this "funnel", who is buying what?

Thank you very much.

Yes, there is a LOT of work to be done!

[unpinkpanther]

Originally Posted by unpinkpanther

Thank you very much.

Yes, there is a LOT of work to be done!

As you may have noticed, I actually did TWO
posts on the same day.

And my main focus was actually on the first
one, which was to promote a FREE report on
raising capital. The picture I used there had
a much prettier face (to me) so I hoped more
people would respond.

You can imagine my shock when the "career"
post started getting MUCH more attention,
which just proves what GordonJ said somewhere
about the jobseeker market never going out of
style.

I'm going to tweak both posts and even a few
things on the site and update the house.

Thank you for the wise counsel!

[GordonJ]

Originally Posted by unpinkpanther

As you may have noticed, I actually did TWO
posts on the same day.

And my main focus was actually on the first
one, which was to promote a FREE report on
raising capital. The picture I used there had
a much prettier face (to me) so I hoped more
people would respond.

You can imagine my shock when the "career"
post started getting MUCH more attention,
which just proves what GordonJ said somewhere
about the jobseeker market never going out of
style.

I'm going to tweak both posts and even a few
things on the site and update the house.

Thank you for the wise counsel!

You have products to sell (they need some sizzle)...

You have a big market, maybe too big, maybe separate men from women, younger from older. Narrow the targets. The hottest jobs in Lagos for young women. Best opportunities for men over 50, that sort of thing.

A little spit and shine on the products, a little copy about each product and how the academy will help them.

Say you get a 25 year old guy looking for a career in IT, you have to be able to get him to tell you that in some way, as fast as you can.

So, not all doom you have a basic framework to build on, now get your goal of what you want your people to do clearly in mind, and you have several niches within the market, address them differently. But congrats for having done this much, just keep working on it and keep adjusting for RESULTS and have a way to measure those and give yourself the time to build it.

GordonJ

[unpinkpanther]

Originally Posted by GordonJ

But congrats for having done this much, just keep working on it and keep adjusting for RESULTS and have a way to measure those and give yourself the time to build it.
GordonJ

...He said in his best "Tattoo" voice (anyone remember Fantasy Island?)

Thank you Sir GordonJ for the commendation.

I was excited to actually see a lead! I had connected with someone!

Now, like you said, I'll give myself some time to grow.. or I could be seduced into that other forum's "hack" mentality:

"I used this top secret "hack" and in 2 hours I netted $56,382.79 in pure profit"

That sort of B.S.

The key thing I want to share at this stage is that applying a few of the tips I received here helped me target my audience better and I got a RESULT; a precious lead.

Thank you

unpinkpanther