Quote:
Originally Posted by Dien Rice
Hi Gordon,
One thing I like about this is that even "Don't Know" can be useful... Because KNOWING that you "Don't Know" is more useful, than not even knowing that!
I personally like the idea you should focus on something you have some passion for... Because that will help to motivate you to put the work in!
I once bought the exclusive rights to some audiobooks... These audiobooks are in an area (not about business) in which I have some interest, but not really passion... Years later, I still haven't done anything with it. If I had more "passion" in that area, I think that would be a different story... (I've learned the lesson!)
However, it has to be an area where you have some passion, and there's also commercial viability too! There has to be an existing "market" who would be interested in it...
Again, I've had people wanting to interest me in helping to promote a product (some exotic "teas" that few would have heard of)... But, while the product was good, I could see that marketing it would require a lot of "Education" of the market... Because most people would never have heard of it, and the existing market was too small... Educating the market can be expensive, and not guaranteed to work!
But... now that I think about it further... this is an area where "free publicity" could do well... Hmm... 
Just some thoughts...
Dien |
Promote exotic teas. Well, you can assist, which is a waste of time, in my opinion and spread yourself even thinner.
Or if they will offer an EXCLUSIVE, a TOLL position, where you can control it...that may be something different.
OR. There may be a PRIVATE LABEL possibility, it works for GREAT VALUE (Walmart).
If the tea does something, you know relaxes, stimulates, aroma, what ever the exotic part is, then a testing process wouldn't take up a lot of time, maybe even hire one of those copywriters to create the STORY behind the tea.
What makes it exotic? Why is it a secret? (if it is). What does it do for the tea drinker?
I could probably offer my own private label tea, LUCKY AL'S LOTTERY TEA.
Drink this tea, read the leafs, play those numbers. And I would have several markets to test it out in...and the sample is a fast way to build customers too.
So, maybe YOU don't need passion, but on these sort of deals, you do need some sort of a TOLL, and you know this better than most of us too.
If you get some sort of an exclusive, then you can use hired help to test it out.
Watch out LIPTON, here comes DIENTEA. ha.
Gordon