Consumers of Shore To Shore are well acquainted with MLM, Gifting, Pyramidesque, downlines, etc., etc. Pert near all their ads are targeted toward this.
I have NO way of knowing, but my best guess would be...he's preaching AT the wrong crowd, the choir...suspecting many of the readers are already Christians, probably tithing.
Also, I would guess it is akin to a Glenn Osborn test, to see what kind of a response is generated to help them refine their promotions and get feedback.
Next generation promo will be different, less boring, more target enriched.
Both are old pros, and in this case TJ is the affiliate. Like I mentioned recent transactions I've had with Russ, did not go well.
Recently, there has bee a rash of these EXPERIENCED and mostly respected old timers...seemingly making what appears to be DESPERATE moves. Maybe for coin, maybe for relevance, or ego, who knows.
Of course, they could NOT CARE any less about what we think of them or their efforts, and that is all well and good. I was more amazed at how bad the promotion was, almost AI with a stutter.
Quote:
Originally Posted by Dien Rice
Hi Gordon,
I've read through it now...
In reality... I found it very repetitive and boring...
Looking from marketing perspective, the religious angle will be motivational to some people...
I noticed that TJ Rohleder also recently wrote "The Jesus Diet" book... Another religious angle...
As I was reading through the promo, I thought to myself... "This sounds like an MLM."
And it turns out it's been reported that Rohleder had promoted MLMs and even apparent pyramid schemes before... https://behindmlm.com/mlm-reviews/si...-cash-gifting/
It's still an interesting angle for a long-form print salesletter / "bookalog" (though some may question its ethics)... From a marketing point of view, I'd say it commits the sin of being boring!
- Dien |