Thanks Dien/Gordon,
Thanks to Tightwad Movie Studio Execs…
The Budget for the Movie “Young Frankenstein” was only 2.8 Million.
So the Writer, Producer, Directors, Mel Brooks And Gene Wilder TOOK A SHORTCUT.
They Turned The Daily Screening of Each
Scene in the Movie into a TEST FOR WOMEN VIEWERS.
***Instead of Doing Costly FOCUS GROUP Movie Screenings.
***Instead of Doing Limited Movie Screenings in a small Group of Theaters.
***Instead of Watching Each Scene In The Dailies With Just Mel & Gene Watching.
And Because Mel Knew That WOMEN Are the Key to Movie Success or Failure.
Mel & Gene Disguised Themselves. Sat in an Audience of Women Secretaries, Staffers, Waitresses.
Watched ONE SCENE at a time.
WHILE THE MOVIE WAS BEING SHOT.
And changed the Script when the Women DID NOT LAUGH.
Result?
The Movie Grossed over 80 Million at a Cost of 2.8 Million.
And, I Just Checked.
FIFTY YEARS LATER - “Young Frankenstein” Is Rated at 94% by Todays Audiences.
Google these Words to Watch The Short Trailer. Voiced by Mel Brooks HIMSELF to Save Moolah.
“Young Frankenstein Movie Trailer”
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Thanks,
Glenn