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Old March 19, 2024, 04:49 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 3,369
Default The difference between "gold" and "glop"...

Hi Glenn,

What I like about this story is it shows the importance of TESTING...!

You could have gold... or glop... But you won't know without testing it, which is which...

Thanks Glenn! Great lesson!

Best wishes,


Originally Posted by Glenn View Post
Thanks Dien/Gordon,

Thanks to Tightwad Movie Studio Execs…

The Budget for the Movie “Young Frankenstein” was only 2.8 Million.

So the Writer, Producer, Directors, Mel Brooks And Gene Wilder TOOK A SHORTCUT.

They Turned The Daily Screening of Each
Scene in the Movie into a TEST FOR WOMEN VIEWERS.

***Instead of Doing Costly FOCUS GROUP Movie Screenings.

***Instead of Doing Limited Movie Screenings in a small Group of Theaters.

***Instead of Watching Each Scene In The Dailies With Just Mel & Gene Watching.

And Because Mel Knew That WOMEN Are the Key to Movie Success or Failure.

Mel & Gene Disguised Themselves. Sat in an Audience of Women Secretaries, Staffers, Waitresses.

Watched ONE SCENE at a time.


And changed the Script when the Women DID NOT LAUGH.


The Movie Grossed over 80 Million at a Cost of 2.8 Million.

And, I Just Checked.

FIFTY YEARS LATER - “Young Frankenstein” Is Rated at 94% by Todays Audiences.

Google these Words to Watch The Short Trailer. Voiced by Mel Brooks HIMSELF to Save Moolah.

“Young Frankenstein Movie Trailer”

How Can YOU Use This *Free-Testing* Idea?

An Example:

Email Me ([email protected] ) To Get This Free Report:

“How Did My Client, Jake,
Get Referred to a Billionaire

Click Here to Check Out The ONE PAGE
Strategy Which We Used To 2X Sales for
14 Clients.

***QUIZ QUESTION - Can You Pick Out The House
Jake Sold for Mr Billionaire?

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