The letter is the TYPICAL rags to riches, hero's journey: noted by the before and after:
It wasn’t long ago that I was struggling to earn a living …
But then I discovered something that changed my life …
Here’s the thing, though …
Anyone who likes to write can learn the same skill that lets us earn a very comfortable six-figure income from home, year after year.
The letter targets anyone who has set pen to paper and rec'd an attaboy from doing so.
When I visited AWAI and met Katie Yeakle, it was a couple of decades ago, just visited the website, and see how it is operated today. Signed up for the free letter, got the first sales pitch for a 49 buck intro course.
It looks typical.
Here's MY thing. In the last two decades I've moved as far away from hype, hyperbole and copywriting needs as I could get. I won't touch a product of any kind that needs copywriting to be sold.
I find it true today too: these kind of marketers would rather climb a tall sequoia tree to tell a story, spin a yarn, take you on a journey...than to stay on the ground and tell you what they have to offer.
After many hours of listening to Harvey Brody, I searched for the products, offers which require nothing more than a here it is, take it or leave it sales approach...and it has been a much happier and more profitable time for me.
I feel totally unqualified from my current perspective to render any fair or discerning critiques on these things.
Gordon
Quote:
Originally Posted by MikePT
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