A Challenge To Gordon – Analysis Of The AWAI Sales Letter "Can You Write a Letter.."

[GordonJ]

The letter is the TYPICAL rags to riches, hero's journey: noted by the before and after:
It wasn’t long ago that I was struggling to earn a living …
But then I discovered something that changed my life …
Here’s the thing, though …

Anyone who likes to write can learn the same skill that lets us earn a very comfortable six-figure income from home, year after year.



The letter targets anyone who has set pen to paper and rec'd an attaboy from doing so.

When I visited AWAI and met Katie Yeakle, it was a couple of decades ago, just visited the website, and see how it is operated today. Signed up for the free letter, got the first sales pitch for a 49 buck intro course.

It looks typical.

Here's MY thing. In the last two decades I've moved as far away from hype, hyperbole and copywriting needs as I could get. I won't touch a product of any kind that needs copywriting to be sold.

I find it true today too: these kind of marketers would rather climb a tall sequoia tree to tell a story, spin a yarn, take you on a journey...than to stay on the ground and tell you what they have to offer.

After many hours of listening to Harvey Brody, I searched for the products, offers which require nothing more than a here it is, take it or leave it sales approach...and it has been a much happier and more profitable time for me.

I feel totally unqualified from my current perspective to render any fair or discerning critiques on these things.

Gordon

Originally Posted by MikePT

Gordon,

I've came across of your formidable post at WarriorForum, about this AWAI sales letter "Can You Write a Letter Like This One?":
https://www.warriorforum.com/copywri...ich-swipe.html

The letter is here: https://web.archive.org/web/20140331...e-six-figures/

MY CHALLENGE TO GORDON

What about you make a letter analysis... And make it as a product to sell?

I believe many would be happy to buy your analysis.

Seems that letter is formidable. I feel it.

MikePT