[MikePT]

Thanks for sharing Glenn.

Actually I notice that each niche can have multiple powerful appeals, and the more specific the appeal is recognized, more powerful a AD can be.

For example, at this example, as you pointed out, the appeal of "avoiding at all cost public speech" can be one of the powerful appeal.

Same as greed. But I believe the appeal of "avoiding at all cost public speech" can beat a lot the appeal of greed – and it beats more because is very nailed. Not general, as greed.

And for course "general appeals" is not enough. The appeal must be very, very nailed.

Do you agree?

John Caples said that the appeal is the most important thing on an advertising.

Thanks.