A Challenge To Gordon – Analysis Of The AWAI Sales Letter "Can You Write a Letter.."

[MikePT]

Thanks for sharing Glenn.

Actually I notice that each niche can have multiple powerful appeals, and the more specific the appeal is recognized, more powerful a AD can be.

For example, at this example, as you pointed out, the appeal of "avoiding at all cost public speech" can be one of the powerful appeal.

Same as greed. But I believe the appeal of "avoiding at all cost public speech" can beat a lot the appeal of greed – and it beats more because is very nailed. Not general, as greed.

And for course "general appeals" is not enough. The appeal must be very, very nailed.

Do you agree?

John Caples said that the appeal is the most important thing on an advertising.

Thanks.

[Glenn]

Thanks Mike,

I am writing headline Cards (To add to my ShoeBox of Best Seller
Titles) from YouTube.com

Sub titles which have Millions of Views.

One Hot but WEIRD Niche is

***FORKED TONGUE Headlines*** - as in White man Speaks with Forked Tongue

Each Title can Mean 2 or 3 Different Things.
But Sounds Like DIRTY.

Bikini Nuns

She took off my Pants And...

Man Records his wife "Having Fun..."

My Life after Finding
The Girl who Drugged
and Robbed me (This seems True)

32 Students forced to Kiss Each other - 4.2 Million Views.

I Couldn't figure out WHY
YouTube allows some of this
stuff.

"Yes I want Your Big Black ____"

But when I fast Forwarded to the end of a couple dozen. WHEW. All Vanilla
SAFE PG Content.

THIS
IS
a
Niche Using ONE Ai Picture And a HOT Headline.

Literally 100's of WILD SEXY Headlines. But mostly MILD Stories.

But a few are TRUE.

And they are the ones getting Millions of Hits.

Boy Stuck in All Girls School - 8.2 Million views

Thanks,
Glenn