Hi Mike,

Here's another one you may be interested in. He's a guy named Claude C. Hopkins who wrote "Scientific Advertising". His work can be found in it's entirity over at http://www.ClaudeHopkins.com

Hope this helps,

Paul

> Does anyone know the name of a guy who did
> direct mail marketing, but never copyrighted
> his work? I read somewhere that a lot of
> self proclaimed marketing gurus use this
> guys stuff as their own, but change the
> wording to fit their own style. I'm not sure
> but I think it might be E. Joseph Cossman.
> Thanks for any help.