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Re: Marketing Gurus
Hi Mike,
Here's another one you may be interested in. He's a guy named Claude C. Hopkins who wrote "Scientific Advertising". His work can be found in it's entirity over at http://www.ClaudeHopkins.com Hope this helps, Paul > Does anyone know the name of a guy who did > direct mail marketing, but never copyrighted > his work? I read somewhere that a lot of > self proclaimed marketing gurus use this > guys stuff as their own, but change the > wording to fit their own style. I'm not sure > but I think it might be E. Joseph Cossman. > Thanks for any help. |
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