Quote:
Originally Posted by -TW
John Reese is an online marketing guru. His most famous product is "Traffic Secrets." He is a BRILLIANT marketer. The product launch for "Traffic Secrets" of LEGENDARY. He did all the marketing ONline. He covered ***ALL*** the bases in terms of ONline mrktng! The product is something that almost ANYONE with a website could benefit from (and that's EVERYone!).
When the 'big' launch day came (and remember he did everything RIGHT + BRILLIANTLY) -- he sold..............
1,000 copies.
Yes, it was $1,000,000 (gross) in one day.
It was considered a legendary success!
Now... bring those figures to anyone at, say, Gunthy-Renker, and they will laugh their heads off!
1,000 orders is the same (statistically) as NO ORDERS AT ALL!
It is chump change.
Cheers!
-- TW
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That just made me laugh. 1,000 sales maybe chump change for Guthy Renker when the product price is $50. Not when the product sells for $1000.
I'm not sure about this - but for statistical analysis - all they need is 40 orders. 1000 orders is definately not insignificant.
Lets make a somewhat relative comparison...
When Gary Halbert sold his big ticket stock exchange product (which I think cost about $900) using offline direct mail - it took him 2 months or so to generate the same number of sales!
And his gross profit was way lower than John Reese's.