If I showed you a way to make a dollar, would you give me back a quarter?

[Ankesh]

Originally Posted by -TW

John Reese is an online marketing guru. His most famous product is "Traffic Secrets." He is a BRILLIANT marketer. The product launch for "Traffic Secrets" of LEGENDARY. He did all the marketing ONline. He covered ***ALL*** the bases in terms of ONline mrktng! The product is something that almost ANYONE with a website could benefit from (and that's EVERYone!).

When the 'big' launch day came (and remember he did everything RIGHT + BRILLIANTLY) -- he sold..............

1,000 copies.

Yes, it was $1,000,000 (gross) in one day.

It was considered a legendary success!

Now... bring those figures to anyone at, say, Gunthy-Renker, and they will laugh their heads off!

1,000 orders is the same (statistically) as NO ORDERS AT ALL!

It is chump change.

Cheers!

-- TW

That just made me laugh. 1,000 sales maybe chump change for Guthy Renker when the product price is $50. Not when the product sells for $1000.

I'm not sure about this - but for statistical analysis - all they need is 40 orders. 1000 orders is definately not insignificant.

Lets make a somewhat relative comparison...

When Gary Halbert sold his big ticket stock exchange product (which I think cost about $900) using offline direct mail - it took him 2 months or so to generate the same number of sales!

And his gross profit was way lower than John Reese's.