Glenn is selling the sizzle – not the steak.

Sure the car will sale without the hype but
people want to be entertained. They are not
really looking to buy just basic transportation.

They buy the feelings they imagine in their heads
when considering your offer. If you paint a picture
in their minds of how owning and driving this car
can make them feel you can get a higher price for it.

My wife and I just sold our 1976 Jaguar on its looks alone.

Only took one day to do it and we had people bidding against
each other for it. And we told everyone how many repairs the car
needs and how we bought a family Station Wagon because we
needed reliable transportation and more cargo space for delivering
the Gift Baskets we make for Realtors and Car Dealers and for hauling
our Photography gear and props around.

But we also told them how heads would turn whenever we drove the car
and how people would always approach us to talk about it and how it would
attract the attention of the opposite sex.

We got more for it than we were asking!

What’s wrong with Glenn promoting his ebay business?


Cheers,
Steve Shulenski
http://www.PetPhotoBiz.com