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Re: BULL...But Effective!
Glenn is selling the sizzle – not the steak.
Sure the car will sale without the hype but people want to be entertained. They are not really looking to buy just basic transportation. They buy the feelings they imagine in their heads when considering your offer. If you paint a picture in their minds of how owning and driving this car can make them feel you can get a higher price for it. My wife and I just sold our 1976 Jaguar on its looks alone. Only took one day to do it and we had people bidding against each other for it. And we told everyone how many repairs the car needs and how we bought a family Station Wagon because we needed reliable transportation and more cargo space for delivering the Gift Baskets we make for Realtors and Car Dealers and for hauling our Photography gear and props around. But we also told them how heads would turn whenever we drove the car and how people would always approach us to talk about it and how it would attract the attention of the opposite sex. We got more for it than we were asking! What’s wrong with Glenn promoting his ebay business? Cheers, Steve Shulenski http://www.PetPhotoBiz.com |
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