Hi Paul:

Try this (read it all the way through) as an introduction...

Dear Friend,

When I sat down to write this I knew I had a problem...

> My new ebook
> "Google Secrets Exposed" has
> literally taken on a mind of it's own! It is
> no longer a book on how to get more and
> better search positions for your site, but a
> complete website marketing plan.

> As you know, SEO, or any other aspect of
> internet marketing must be interwoven with
> all the other aspects in order for it to be
> a truly effective and self sufficient
> overall plan.

> In order to get better positions on Google,
> one of the ranking elements in the algorythm
> is link popularity. Essentially, the
> "psychology" behind it is that if
> other sites link to yours, that's a vote of
> confidence from their site for yours. The
> more votes your site has the higher your
> listing moves up the search results list.

> But what I've done with the Google Secrets
> book is get really deep into the psychology
> thing - to the point where the actual SEO
> portion of the book has become secondary,
> almost an afterthought to the overall
> psychology of internet marketing in
> general!!

> That's a good thing...its unusual and a
> fresh approach... except now what do I
> concentrate on in the salesletter?

> It's going to sound ridiculous if I try and
> say that a search engine
> "psychology" can create multiple
> profit streams for your website.

> And there's also the problem with the fact
> that I've developed (adapted) several link
> generating strategies into that
> "continuous loop" thing.

> Then there's the split run testing thing -
> probably the most effective keyword and
> phrase research technique on the web today.
> Never seen it used in this manner before but
> it works incredibly well.

And that's my problem...

> How do I go about writing a salesletter that
> tells you "This Google Psychology
> thing can create a massive amount of direct
> and residual highly targeted traffic to any
> web site and make you lots of money"??
> without it sounding like a hyped up,
> too-good-to-be-true piece of crap??

> How do I make it believable when I tell
> you that you can realistically generate
> thousands of profitable links and multiple
> top 10 search positions with the info in
> this book??

The more I think about how to tell you about this book without it sounding like hype, the more difficult it seems.

So instead of bursting a blood vessle trying to figure it out, let me just tell you about my book in more detail, as best as I can - not being a professional copywriter. I'll leave it to you to decide if it's full of hype or not.