Hi Rick,

> I wonder why they would say that. If I
> remember right, Caples said in one of his
> books, (forgot which just now), that
> curiosity headlines *do* work.

Actually, I remember him saying that Curiosity by itself didn't work, but combined with something else (eg. like with a self-interest headline or a news-style headline) it did work....

I thought Richard's post was very interesting in the light of that....

However, I don't have my copy of John Caples' "Tested Advertising Methods" with me just now to look it up....

Thanks for reminding me to look it up, though Rick... :)

Cheers,

Dien