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Re: Curiousity Didn’t Kill Just The Cat
Hi Rick,
> I wonder why they would say that. If I > remember right, Caples said in one of his > books, (forgot which just now), that > curiosity headlines *do* work. Actually, I remember him saying that Curiosity by itself didn't work, but combined with something else (eg. like with a self-interest headline or a news-style headline) it did work.... I thought Richard's post was very interesting in the light of that.... However, I don't have my copy of John Caples' "Tested Advertising Methods" with me just now to look it up.... Thanks for reminding me to look it up, though Rick... :) Cheers, Dien |
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